SOUND OF MY CITY
Partnered with Rémy Martin
The goal was to create a visual identity that captured the energy of each city while keeping the campaign recognizable from one event to the next. Every stop had its own artists, audience, and personality, so the challenge was building a flexible design system that could adapt without losing the overall look and feel of Sound of My City.
I created a visual language that carried across digital promotions, social content, motion graphics, event signage, and on-site branding, giving the campaign a consistent presence before, during, and after each event. While each city had its own unique vibe, the design system kept everything connected under one cohesive identity.
