SPARKLING SESSIONS
Partnered with Sparkling Ice
The goal was to create a visual identity that could carry across all three Sparkling Sessions 2025 events while staying true to the Sparkling Ice brand. Instead of designing each event separately, I built a flexible design system that kept the series feeling connected, while giving each event its own unique look and energy.
The identity was applied across everything from digital invites and social content to stage graphics, merchandise, motion, signage, and on-site branding. No matter where people experienced the campaign, it all felt like part of the same event series.
As Lead Designer, I worked on the campaign from the initial concept through final production, making sure the creative translated across every format and environment. The end result was a cohesive visual system that tied all three live events together and gave Sparkling Sessions a consistent, recognizable look from start to finish.
